Opening a restaurant is more than just making delicious food and serving customers. There will be a lot of “tribulations” that restaurant business people will go through. But in this article, Kamereo will focus only on how location affects the performance of food and beverage stores.
1. Ground in the alley
Regardless of the business, the premises are one of the key points for customers to “see” your shop. Putting the shop in the alleys will be a disadvantage for the restaurant in terms of “accessibility” to customers as well as less number of visitors because the alleys are often less crowded than the main road.
2. Narrow area
For a successful business, the space factor is equally important. Not 100% of shops with nice space are doing good business, but for shops with narrow facades, it will be a big disadvantage. With narrow facades, customers will feel the space is tight and cramped, affecting the customer’s experience when using the restaurant. Not only that, the layout of tables and chairs will also be limited. Especially in big cities, where people are crowded every day, a small shop will not attract much attention when people are rushing by.
3. The premises are on a one-way street
Kamereo is sure that restaurants located on a one-way street all have this problem. Restaurants – Restaurants located on special 2-way streets without “eels” will easily receive customers from 2 directions back and forth.
With a one-way street or with an eel crossing, the restaurant will be significantly limited in the number of customers and there will be many inconveniences when customers turn around or go too far when they want to visit the shop.
4. No parking for guests
This is a prerequisite factor to consider when renting space and greatly affects the sales capacity at the store. Restaurants need to refer to lessons learned from brands in handling parking spaces in the best way. Having a car park will bring a more convenient experience for customers as well as a factor that makes customers return to the shop many times.
5. Rent a complete house or rent land?
This is the type of cost that needs to be determined from the beginning because it will affect the investment costs for the restaurant and the business model. Renting a finished house will not cost much to repair but the decoration will be limited to the available frame and the rent will also be higher than renting the land.
For renting land, the first factor to consider is a building permit on that piece of land, how many floors can be built with the procedures, and whether the landowner will assist in applying for a construction permit. … The feature of renting land is that the cost will be higher than the finished house because you have to build completely new.
The above is just one of the 1001 notes when doing business in the food and beverage industry. Kamereo hopes to have provided useful information for you to prepare to enter this field.